Sales slumps at Target and Bud Light may fuel more boycotts, experts say
During anti-LGBTQ backlash, Target's quarterly sales declined for the first time in six years. Target's sales declined over a three-month period for the first time in six years, the company announced last week, attributing the loss in part to what the company's Executive Vice President Christina Hennington described as the "strong reaction" to its Pride month display. An anti-LGBTQ boycott against Target erupted in May over the company's Pride merchandise, prompting it to remove some items from stores after employees faced harassment. The sales dent at Target marks the latest sign of success for rightwing consumer activists following the monthslong slump for Bud Light that coincided with a boycott over a product endorsement from trans influencer Dylan Mulvaney. Consumer boycotts typically fail but the recent protests have thrived in a contentious cultural moment steeped in political division, exacerbated by the onset of the 2024 presidential election and su...