How Taylor Swift rose from ‘Miss Americana’ to global megastar
Its release sparked a global Spotify outage. One and a half million copies were sold in the US in one week. The top 10 spots on the Billboard Hot 100, the chart of the most popular songs in the US, were occupied by a single artist. Taylor Swift ’s latest album, Midnights, is a record-breaker. The presale for her upcoming tour even caused a giant breakdown on the Ticketmaster platform, which eventually canceled Friday’s public ticket sale. And on November 20, the 32-year-old singer, ranked among the world’s most powerful women by Forbes magazine in 2021, swept the American Music Awards, winning in every category in which she was nominated. So, what are the reasons for her success? For independent music journalist Romain Burrel, the “secret” of Swift “is not to stay in one place.” The artist is prolific. Since 2019, she has released no fewer than six albums. Only five months separate Folklore and Evermore, her two 2020 albums. She even t...